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Here’s why creating content is a real opportunity for creatives

  • Writer: Kana Ginkgo
    Kana Ginkgo
  • Sep 7, 2024
  • 2 min read

An image that says "Passion led us here"


Why do we hesitate to get started?

Many people feel that they’re not "made" to become content creators. They believe that it requires a certain personality or special skills to succeed. I think that’s a misconception. We often fear failure, worry about others’ opinions, or feel paralyzed by a lack of self-confidence. Others believe it’s safer to stay in a salaried job because "not everyone is cut out for entrepreneurship."


This limiting belief is a huge obstacle. Yes, it is extremely challenging to become a content creator and entrepreneur, and to stay self-motivated. But just because you haven’t tried it doesn’t mean you can’t do it. Most importantly, it’s never too late to start. Life continues to teach us, at any age, and personal growth doesn’t stop at 20.


The Solution: Becoming a content creator, at your own pace

The key is to understand that anyone can start at their own level. Being a content creator doesn’t necessarily mean aiming to be the next big influencer or global entrepreneur. For me, the goal is simple: replace my 9-to-5 job with a passion, travel often, and be free to make my own decisions.


If you too dream of more freedom, sharing your creativity with the world, or simply supplementing your current income, here are three steps to get started:


1. Identify what you truly love doing.

Ask yourself what excites you, what makes you feel alive. It could be art, coaching, teaching,whatever drives you.


2. Develop your skills gradually.

No one is born an expert. The key is to practice, learn, and improve over time. Start by creating simple content, then evolve as you gain confidence.


3. Build a community.

Social media is an incredible space to find people who share your passions, exchange ideas, and inspire each other. Don’t underestimate the impact of the connections you can create.


Creating content will change your life

You will not only able to replace your job but also build a community of people who share your values and love for creativity. Imagine for a moment what your life could look like if you could finally express what’s inside of you, in your own way, while making a living. You will be able to shape your life exactly how you want it.


What inspires me most about content creation is the freedom to create, and to grow alongside my community. Never forget: anyone can be an entrepreneur. No matter where you come from, the barriers placed on you, or the obstacles you’ve faced, you are capable of great things, and the only person who needs to believe it is you.


You don’t need to be perfect. Just take one step, then another. I promise that over time, those small steps will turn into significant progress. Create at your own pace, be patient with yourself, and remember to celebrate every little victory.



Ready to transform your life and share your creativity with the world? I encourage you to try creating your first piece of content today. What are your hidden passions that you could turn into content?

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